From Boom to Market Surge: Publishing Industry Set to Grow by $19.2 Billion by 2026
Updated: Aug 30
Good news for us! The future of the publishing industry has been redefined thanks to the rise in the self-publishing industry and independent authors.
As of February 20th of this year, Technavio reported a large expansion of 19.2 billion USD between 2021 and 2026 in the global publishing market
What triggered this? The impressive projection of self-publishing is a phenomenon that has disrupted traditional publishing norms and promised a future full of substantial economic potential.
A Paradigm Shift:
Since an increasing number of authors chose the self-publishing route, the publishing landscape has shifted dramatically.
Thanks to technological advancements, user-friendly tools and platforms have enabled authors to oversee the entire publishing process from design to distribution.
Authors now have control over their work which as a result, removes the gatekeeping barriers often associated with traditional publishers. Therefore, authors now have the option of complete control over the editing, cover design, pricing, and even marketing strategy, now we can realize our vision entirely.
Another key factor for this rise is purely time. Traditional publishing can take anywhere from a year to over 18 months to publish 1 book. Self-publishing, on the other hand, compresses that timeline down to a matter of weeks or even days depending on the time authors have available.
The best part of it all is the lucrative financial proposition presented right in front of you. Contrary to typical royalty rates of 7% to 15% in traditional publishing, Amazon KDP offers authors up to 70% royalties.
Let’s talk numbers:
As mentioned previously, Technavio reports that the publishing market is expected to grow by 19.2 billion USD within a span of 5 years.
Allow me to put this into perspective, remember the e-commerce boom during the pandemic? The massive shift to online purchasing?
COVID significantly catalyzed the digital transaction process.
According to the government Census website, e-commerce sales increased by $244.2 billion (43%) in 2020- the first year of the pandemic.
Putting this into more perspective: The number went from $571.2 billion in 2019 to $815.4 billion in 2020.
Unfortunately, the number of e-commerce businesses has also disproportionately increased from 9.2 million in 2019 to 26.2 million stores opened in 2022 making e-commerce one of the most oversaturated markets.
Enter e-publishing, the next boom and Technavio’s report confirmed it.
In fact, Statista reports that e-publishing is expected to reach $14.21 billion in 2023.
What does this mean? We will be seeing e-publishing rise to $15.39 billion in 2027.
This also means that e-publishing is expected to reach over 1.12 billion users by 2027
This projected increase in market size from Technavio underscores the economic potential of the self-publishing industry. Especially since this forecasted growth presents a dual economic opportunity.
And as a result, the potential for higher financial returns in self-publishing, paired with the direct-to-consumer model, paves the way for authors being able to reap their earnings fruitfully.
As more authors turn to self-publishing, they are investing and starting a business, they are the CEO. This means they won’t have time for other parts like editing, proofreading, cover design, marketing, and distribution. As a result, the demand for these support services increases and indicates simultaneously, a promising future for businesses in those aspects as well.
What does the future look like?
A promising landscape, this digital revolution allows authors to overcome the challenge of gaining visibility and reader traction.
By harnessing the power of social media and email marketing to leverage reader reviews and book giveaways, self-publishers have a range of strategies to generate awareness and buzz.
Newer self-publishers now have mentors, thanks to this rise in the market, courses like Royalty Hero, now allow newer publishers to learn the exact steps to grow and start in the publishing business, from people like Sean Dollwet who went through the hardships and fortunes to now becoming a millionaire with self-publishing at 26.
This also then presents a vibrant network for sharing experiences, learning, and support, so that authors can navigate the publishing journey together.
We are entering a promising picture of the self-publishing future, this meteoric rise signifies more than a shift in publishing mothers but also an industry takeover.
While challenges may arrive, this is still an exciting sneak peek into what lies ahead of the publishing world and passive income.